Letter from Chad
Hi Todd,
Just read your blog; I’ve got January circled on my 2005 desk calendar! I was wondering, why do books in the UK market have different covers than books printed in/for the US market? Wouldn’t it be simpler (not to mention cheaper) to print the books with the same design or art work, allowing for variations in language?
With Regards,
Chad
Hi Chad!
The answer is that the UK and the US markets are different and so the covers reflect the different marketing approaches.
Cheers,
Todd